The Aventador SVJ Xago Version is an ideal instance of Lamborghini’s strategy to realizing its strategic mission. Created to have fun its new digital studio Advert Personam, designed to supply recommendation on automobile customization to clients all around the world with out the necessity to go to Sant’Agata Bolognese in individual, this explicit model of the tremendous sports activities automobile is produced in a really restricted version. simply 10 models, reserved for purchasers who customise their Aventador SVJ in a very digital method, right down to the final element.
Personalization on the agenda for Lamborghini and Bugatti
Winkelmann factors out that over half of the Lamborghini automobiles rolling off the manufacturing line at the moment have at the least one Advert Personam choice. The identical factor that roughly occurs in Bugatti, of which Winkelmann is president, the place every specimen that leaves the manufacturing plant is nearly by no means the identical as one other, thus turning into an expression of the best attainable diploma of customization to go well with the tastes of its proprietor.