The Aventador SVJ Xago Edition is a perfect example of Lamborghini’s approach to realizing its strategic mission. Created to celebrate its new virtual studio Ad Personam, designed to offer advice on vehicle customization to customers all over the world without the need to go to Sant’Agata Bolognese in person, this particular version of the super sports car is produced in a very limited edition. just 10 units, reserved for customers who customize their Aventador SVJ in a completely virtual way, down to the last detail.

Lamborghini Aventador SVJ Xago Edition

Personalization on the agenda for Lamborghini and Bugatti

Winkelmann points out that over half of the Lamborghini cars rolling off the production line currently have at least one Ad Personam option. The same thing that more or less happens in Bugatti, of which Winkelmann is president, where each specimen that leaves the production plant is almost never the same as another, thus becoming an expression of the highest possible degree of customization to suit the tastes of its owner. 

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