The Lamborghini has opened a new Ad Personam study in Japan. The Lamborghini Aventador S customized by Yamamoto.
To inaugurate the new space, Lamborghini has created a unique example of the Aventador S in collaboration with the fashion designer Yohji Yamamoto: for the occasion, the designer has also created three coordinated clothing items. The partnership with Yamamoto was born after the Paris Fashion Week last January, giving life to customization that uniquely combines colors and shapes, making the livery of the Aventador similar to an abstract painting. White, gray, red, and black come together in abstract and geometric silhouettes, while white writings decorate the sides, roof, seats, and dashboard, creating a real collector’s item.
Over half of the Lambos are factory customized
Born in 2016, the Ad Personam program now involves over half of the Lamborghini cars sold each year and customers are increasingly appreciating the possibility of adding unique details to their car. The options are practically endless and the presence of a specialized center in Tokyo will allow Japanese customers to live an even more exclusive experience. In fact, in the space provided, it will be possible to touch the materials and evaluate the rendering of the colors on the elements of the hypercars, as well as being able to exploit simulation systems to test the various combinations of colors and accessories.